Hello Agency

Serving the professional volunteers of the Creston Valley community.

for Creston Valley Search & Rescue




Brand Strategy
Brand Identity
Brand Assets
Voice, Tone & Messaging
Social Media Management

Creston Valley Search & Rescue (CVSAR) is an essential service dedicated to saving lives and ensuring safety in the Creston Valley area, and we were proud to partner with them to help them bring awareness of their services and recruit new members from the community.

Our comprehensive approach for CVSAR began with developing a brand strategy aligned with its mission of providing timely and efficient search and rescue operations. Understanding the critical nature of their work, we crafted a plan that positions CVSAR as a reliable, skilled, and essential part of the community’s safety net, ensuring that their values of dedication, teamwork, and community service are at the forefront of their brand identity.

Creating the brand identity for CVSAR was approached with the seriousness and respect of their organization and the subjects they will be looking for. We developed a visual identity that reflects the professionalism, reliability, and community-oriented spirit of CVSAR. This included a distinctive logo, colour scheme, and typography that are easily recognizable and evoke a sense of trust and security.

Voice, tone, & messaging were tailored to convey CVSAR’s commitment to safety, readiness, and community service. We ensured that all communications, from social media posts to emergency updates, were clear, authoritative, yet approachable, reflecting the organization’s dedication to being a supportive and integral part of the community.

The website design focused on user experience, ensuring visitors can easily access information, learn about CVSAR’s services, and understand how to get involved or request assistance. The site features a responsive design and easy navigation and is optimized for search engines to help increase visibility and support their fundraising efforts.

Our ongoing Social media strategy is designed to increase engagement, recruit volunteers, raise awareness, and support fundraising activities. By creating compelling content and leveraging the power of social media, we aim to build a strong community of supporters and volunteers around CVSAR.

Hello Agency is honoured to support Creston Valley Search & Rescue, recognizing their invaluable service to the community. Our collaboration underscores our commitment to empowering local not-for-profits through strategic branding and marketing efforts, helping them achieve their mission and make a lasting impact in the lives of those they serve.

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