Creston Valley Youth Network (CVYN) is a local not-for-profit organization dedicated to supporting youth aged 12 to 18 in the Creston Valley area; it focuses on offering a supportive community through various programs, events, and initiatives designed to empower young individuals​​. Hello Agency was proud to collaborate with CVYN to amplify the impact of this local not-for-profit organization.

The foundation of CVYN’s brand strategy revolves around understanding and aligning with the organization’s mission to foster a nurturing environment for youth. It involved a comprehensive approach to identifying the unique needs of the community CVYN serves and tailoring strategies to meet these needs effectively.

Establishing a solid brand identity for CVYN was crucial. Hello Agency focuses on creating a visual and thematic identity that resonates with the youth and the broader community. The brand identity included the development of a logo, colour scheme, and design elements that reflect the vibrancy and positivity of CVYN’s mission in collaboration with the youth who are a part of the network.

To authentically represent CVYN, we crafted a voice and tone that encapsulates the organization’s ethos. The messaging emphasizes inclusivity, support, and empowerment, ensuring communications resonate with and engage the target audience.

The CVYN website is a central information, resources, and engagement hub. Development of the website focused on user experience, ensuring easy navigation and accessibility, and providing a comprehensive overview of CVYN’s programs, events, and volunteer opportunities.

This collaboration underscores Hello Agency’s commitment to supporting local initiatives, recognizing the importance of uplifting not-for-profits like CVYN that play a vital role in fostering community well-being and youth development. Hello Agency aims to help create a lasting positive impact in the Creston Valley area through these efforts.